Volvo UK has teamed up with Marie Rosenmir, one of Sweden’s most respected music conductors, to promote its V40 R-Design.
Created by Grey London and shot by British photographic/filmmaking collective Leila and Damien de Blinkk, the creative draws parallels with the craftsmanship of the V40 and the fine details of a symphony orchestra.
Shot in and around Gothenburg, the advert was completely unscripted with Grey and Volvo simply agreeing a creative intention.
Agency: Grey London
Chief Creative Officer: Nils Leonard
Creative Director: Andy Lockley
Art Director: Johan Leandersson
Copywriter: Erik Uvhagen
Additional Credits: Strategic Design Director: Wiktor Skoog
Business Director: Cristyn Bevan
Account Director: Tim Rogowski
Account Manager: Alex Nixon
Account Executive: Dominic Kolodziekski
Producer: Amy Cracknell, Mandy Saunders, Elaine Coyle
Director: Leila and Damien de Blinkk
Production Company: Wanda Productions
Producer: Jane Lloyd
DOP: Jakob Ire
Editor: Ben Campbell @ Cut and Run
Colourist: Jean Clement @ MPC
Sound: Jack Sedgewick @ Wave
Composer: Tom Player
CGI/Flame: Jamie Russell @ Gramercy Park Studios