By Gillian West | Social media manager

January 14, 2016 | 2 min read

Volvo UK has teamed up with Marie Rosenmir, one of Sweden’s most respected music conductors, to promote its V40 R-Design.

Created by Grey London and shot by British photographic/filmmaking collective Leila and Damien de Blinkk, the creative draws parallels with the craftsmanship of the V40 and the fine details of a symphony orchestra.

Shot in and around Gothenburg, the advert was completely unscripted with Grey and Volvo simply agreeing a creative intention.


Agency: Grey London

Chief Creative Officer: Nils Leonard

Creative Director: Andy Lockley

Art Director: Johan Leandersson

Copywriter: Erik Uvhagen

Additional Credits: Strategic Design Director: Wiktor Skoog

Business Director: Cristyn Bevan

Account Director: Tim Rogowski

Account Manager: Alex Nixon

Account Executive: Dominic Kolodziekski

Producer: Amy Cracknell, Mandy Saunders, Elaine Coyle

Director: Leila and Damien de Blinkk

Production Company: Wanda Productions

Producer: Jane Lloyd

DOP: Jakob Ire

Editor: Ben Campbell @ Cut and Run

Colourist: Jean Clement @ MPC

Sound: Jack Sedgewick @ Wave

Composer: Tom Player

CGI/Flame: Jamie Russell @ Gramercy Park Studios

Volvo V40 Grey London Ad of the Day

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