T-Mobile started off the new year with two spots that highlight how both know-it-alls and parents obsessed with sharing photos of their babies will benefit from the growth of its network coverage.
Created by Publicis Seattle, the two videos – which are part of the company’s ‘You’re Welcome’ campaign - have been voted by US Creative Works readers as Ad of the Week.
In ‘Friends with Babies' (above), T-Mobile pokes fun at parents who overshare photos of their children on social media – but encourages them to keep the posts coming, whether they’re at a beach or a campsite.
“You used to have hobbies. Now you have a baby. So go ahead, post away,” a voiceover says.
‘Know It Alls’ shows the many situations where a Wikipedia page can come in handy to prove friends and family wrong. Whether in the office or on a hike, T-Mobile promises that its extended coverage will allow know-it-alls to prove they’re right to more people in more places.
If you’d like to vote for next week’s winner, visit our US Creative Department here. The ad that receives the most votes will be named ‘US Ad of the Week’ next Wednesday.