Prostate Cancer UK has appointed BBH London to create a long-running campaign designed to help men and their families understand the risks related to the disease.
As communications partner, the agency has been tasked to come up with a push calling for donations to fund the charity's research.
Alison Day, director of communications at Prostate Cancer UK, said: “A man dies of prostate cancer every hour in the UK and more must be done to stop that.
"We need to shout about it and wake everyone up to the risk men face and to the neglect and injustice around this disease. Prostate Cancer UK has a simple ambition – to stop men dying from prostate cancer. That’s what this campaign is all about,” she asserted.
BBH London's chairman, Jon Peppiatt added: "We are looking forward to using our creative thinking to raise awareness and money to combat this terrible disease."
The agency ended its 16-year relationship with children's charity Barnardos last year, but soon picked up new business from Tesco and Heinz.