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MTV launches 8-bit game, social and digital activations, ahead of Greatest Party Story Ever premiere

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By Adam Flomenbaum, Co-Executive Editor

January 13, 2016 | 3 min read

MTV tomorrow is debuting a new series, “Greatest Party Story Ever … And Other Epic Tales,” that will highlight crazy stories as remembered and told by everyday people.

The stories will be brought to life through first-person storytelling and animation - think of it as a glorious mix between Comedy Central’s Drunk History and HBO’s The Ricky Gervais Show.

“The nature of the outrageous stories fans can expect from “Greatest Party Story Ever…And Other Epic Tales” lends itself to shareable content,” Andrei Chahine, vice president, brand creative director, MTV, tells Found Remote.

MTV is giving people a taste of the type of shareable content that will be out there via a choose-your-own-adventure type 8-bit game, which can be played at http://mtvgreatest.party/

After navigating a series of questions (for example: you found a bunch of money, are you going to take it and skip town or spend it on a VIP night?), fans are ultimately rewarded with a sneak peak into show content presented in the form of animated GIFs., fans

The game is a good indication that the MTV social team will be creating plenty of GIFs around the show, and, according to Chahine, they are also planning three other large-scale activations:

“The first is an outdoor stunt involving a convertible Lamborghini and two millennials driving around NYC and doing branded giveaways throughout the city. The second is Greatest Party Song Ever Tournament by way of Twitter poll (launching next week). And finally, throughout the season, we’ll be driving fans to tell us their greatest party story ever using the hashtag #GPSE. The best ones will be made into animated shorts, just like the show.”

How can one get from spending found money on a VIP night to sealing home plate while drunk? I must say, I’m curious too. The show premieres at 10:30pm EST tomorrow night.

Future of TV Entertainment Marketing: Movies, TV, Music and Gaming MTV

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