Mobile video explosion sees Snapchat close in on Facebook

Snapchat is closing in on Facebook when measured by mobile video traffic after exponential growth saw the media sharing app saw the number of video views exceed 7bn per day between June and November last year.

This was up from the 6bn per day figure recorded as recently as between June and November and is just a hair’s breadth away from the 8bn videos per day viewing figure reported by Facebook.

Attributing this exponential growth to its newly introduced ‘stories’ feature Snapchat says the ability to broadcast clips to contacts for 24 hours at a time has proven extremely popular.

When it comes to monthly active users however Facebook remains king with 1.55bn people logging in at least once a month, 15 times more than Snapchat which has just 100m daily users.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.