Standard Life Investments has been named as principal partner of the British & Irish Lions 2017 New Zealand tour, supplanting HSBC, with the the global asset managers brand emblazoned on players’ jerseys.
British & Irish Lions CEO John Feehan said “We wanted a partner who shared the same values of respect, integrity, discipline and friendship, we have found that partner in Standard Life Investments.”
Keith Skeoch, chief executive officer, added: “I believe that teams which work together succeed together. For me, the Lions personify this. Being part of their tour to New Zealand in 2017, the first in 12 years, presents us with an opportunity to raise awareness of our business globally and to inspire both our people and our clients.”
“Associating our brand with partners who share our values and ambition will help us to strengthen our business and build our brand around the world”.
Standard Life Investments, is also the first and only Worldwide Partner of the Ryder Cup.