Liverpool Football Club (LFC) and Skype have announced a new global partnership that will offer the club’s fans exclusive content and new ways to interact during matches.
As part of the partnership Skype will launch a range LFC emoticons, including miniature versions of Reds manager, Jürgen Klopp, captain Jordan Henderson and teammates Philippe Coutinho and Daniel Sturridge.
Skype will also create a LFC Skype ID for fans, allowing them to interact with each other in group chats during games. The club’s official Skype channel, LFCofficial, will have exclusive content from first-team players and competitions to win signed merchandise.
Billy Hogan, chief commercial officer at Liverpool, said: “through the partnership we’re enabling Liverpool FC’s global family to interact with the club and we’re delighted to be working together so closely on this great piece of innovation that our fans can enjoy every day".
Angie Hill, general manager of Skype consumer marketing, said the company was “excited to introduce new ways for fans to come together, wherever they are. Through Skype chats and custom content, we look forward to bringing these fans even closer to the action".