Nickelodeon nets Football League highlights show featuring none other than SpongeBob SquarePants

He lives in a pineapple under the sea but that’s not going to stop SpongeBob SquarePants from featuring in Nickelodeon’s upcoming Saturday morning Football League highlights show for children.

Nickelodeon’s is looking to make the most of Channel 5's seizure of the TV rights to the Football League from the BBC with the franchise crossover aimed at kids. AS Viacom owns Channel 5 and Nickelodeon, the properties were easily merged resulting in a new show called Nick Kicks.

Highlights of Championship, League 1 and League 2 games will air for three seasons with extra footage taking viewers behind the scenes at the Football League’s top clubs. Children will also get to see SpongeBob SquarePants take on club mascots in weekly challenges.

The package will be co-produced by ITN Productions which will film, edit and deliver footage of all matches in the Football League.

Shaun Harvey, chief executive of the Football League, said: “Offering a fun insight into life at clubs up and down the country, Nick Kicks will help us to engage and inspire a new generation of Football League fans.

"We look forward to working with Nickelodeon on Nick Kicks in what is another exciting first for The Football League.”

Alison Bakunowich, vice president, head of editorial at Nickelodeon UK and Ireland added: “We know that UK kids love football whether it’s played in stadiums or in the back garden so it is brilliant to be producing a series that will bring families a Nickelodeon take on the nation’s top sport.

"Nick Kicks is going to be funny and will give fans a unique look at their favourite clubs and players.”

The show will be presented by YouTube personality Roman Kemp and sports presenter Rachel Stringer.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.