Anomaly launches ‘You Should’ creativity drive for Squarespace

Squarespace has launched an integrated brand campaign that seeks to encourage people to follow their dreams for the New Year.

Created by Anomaly, the ‘You Should’ campaign aims to encourage people to channel their creative energies into hobbies, ideas and businesses such as turning a diet into a new website. To illustrate the campaign real Squarespace customers are documented who have previously pursued their passions and inspire others.

Anthony Casalena, founder & CEO of Squarespace said: "Much of our marketing is about connecting with creators that share our values 2016 will be a big year for us, and we're excited to launch our new campaign that will inspire others to follow their passions and create something beautiful on Squarespace."

Mike Byrne, partner and CCO of Anomaly NY added: “'You Should' is a provocation to the millions of people out there who sit on their ideas and don’t know where to express them.

“It’s essentially the ultimate creative tool and platform for expressing them. In this work, we wanted to pinpoint the creative moment before self-doubt dissuades most of us from making our ideas a reality.​ Welcome to your stage.”

The campaign will feature across TV, digital, OOH, print and digital.

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