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Lost Boys snaps up Engine's Jonathan Akwue for new UK chief exec role

Lost Boys has appointed Engine's global integrated business partner, Jonathan Akwue, to the new role of chief executive, UK.

Akwue joins the social and content agency, part of the DigitasLBi family, after nine years at Engine, where he was responsible for launching and establishing Engine’s content marketing and production studio Moment Studio in the UK.

His appointment signals the next phase for Lost Boys, which opened for business at the end of 2014.

Michael Islip, chief executive, UK at DigitasLBi, said: “I couldn’t be more happy about Jonathan taking on this new role. He’s got the unconventional background and entrepreneurial spirit we need to help Lost Boys build on the successes of the last 12 months and develop more great work for bold and ambitious clients.”

Before entering the advertising industry, Akwue spent time as a DJ and launched an urban record label. The announcement also follows DigitasLBi’s appointment of former chief strategy officer, International Fern Miller to the newly-created role of chief marketing officer, International and is part of a broader plan to revitalise the agency brands within the DigitasLBi family.

Liza Durge will continue in the role of managing director of Lost Boys, which she took on in August 2015 after the departure of Nadya Powell who left to join Sunshine.

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