The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

David Bowie Twitter Social Media

How brands mourned David Bowie on Twitter: Diesel, Vera Wang, Marc Jacobs, Superdry and more


By John McCarthy | Opinion editor

January 11, 2016 | 8 min read

Upon the tragic news of music and fashion icon David Bowie's passing, a sweeping reaction hit Twitter from many in the music industry distraught at the loss.

A small number of brands followed suit to pay tribute to Bowie, who himself had a brief spell in advertising as a junior visualiser in 1963 - which he was less than fond of.

Many fashion outlets made the obligatory nod to Bowie’s sizable impact on the industry.


Vera Wang

Marc Jacobs



Mr Porter

However, a number of more general brands found time to pay homage to Ziggy Stardust.


Google Play

Comedy Central

Virgin Galactic

Visit Britain

Breast Cancer Care

Universal Music UK


Heathrow Airport

BT Tower

And finally, early on Monday a Scottish radio host accidentally announced the death of David Cameron instead of David Bowie in an on-air gaffe.

Alternatively, Dom Burch, senior director for marketing innovation and new revenue at Asda, in his Thought of the Day column for The Drum, stated that Bowie’s domination of headlines – and Twitter feeds – indicates “how revered he was by so many”.

Is it tasteful for brands to get involved in discussions following high profile deaths such as that of David Bowie's?

David Bowie Twitter Social Media

More from David Bowie

View all


Industry insights

View all
Add your own content +