Future of TV Golden Globes 2016 The Drum Awards

Golden Globes generates 4.4 million tweets; Leo and Gaga drive the buzz

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By Adam Flomenbaum, Co-Executive Editor

January 11, 2016 | 2 min read

Last night’s Golden Globes Awards, hosted by the more-acerbic-than-ever Ricky Gervais generated 4.4 million tweets globally (minus-three hours and plus-ten minutes).

Pre-show buzz was driven in part by the Amy Poehler-led #SmartGirlsAsk campaign – in which fans submitted questions prior to the show via the hashtag and celebrities responded with video answers.

Also driving pre-show buzz was a formidable trio. Here are the most discussed stars on the red carpet: 1. Lady Gaga (@ladygaga) 2. Jennifer Lawrence 3. Katy Perry (@katyperry) During the show, there was more than enough starpower to keep the Twittersphere engaged. Leonardo DiCaprio won for Best Actor in a Movie – Drama (The Revenant), and Lady Gaga won for Best Actress in a Limited Series (American Horror Story:Hotel). Here are the most talked about moments from last night's show on Twitter: 1. Lady Gaga wins Best Actress in a Limited Series for American Horror Story: Hotel 2. Leonardo DiCaprio wins Best Actor in a Movie - Drama for The Revenant 3. Mr. Robot wins for Best TV Drama

Future of TV Golden Globes 2016 The Drum Awards

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