By Gillian West | Social media manager

January 11, 2016 | 1 min read

Bisto’s ‘Spare Chair’ initiative has captured the hearts of The Drum readers securing this week’s Ad of the Week title.

Created by McCann London, the TV creative encourages families to invite elderly neighbours, friends or relatives for Sunday lunch.

The ad sees the Handfield-Walker family from Ilkey hosting Connie, a 93-year-old lady, who lives on her own and doesn’t often get to enjoy a Sunday roast in the company of others.

To help pick next week’s Ad of the Week check out the latest contenders in our Creative Works round-up.

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