The Drum Awards Festival - Digital Industries

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By John McCarthy | Opinion editor

January 8, 2016 | 1 min read

A Thai beauty firm looking to shift skin-bleaching supplements has courted controversy with the launch of a racist ad equating being white to “winning”.

The campaign sees model Cris Horwang say "Just being white, you will win," as she looks to entice viewers with a skin-whitening cream.

Juxtoposing her "winning" is a despondent-looking digitally-blackfaced model. The product 'Snowz' promises to "help you not to return to being dark".

The company issued an apology for the slot after a sizeable backlash on social media accused it of racism.

As a result, the company has rightfully scuppered the entire campaign.

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