The Drum Awards for Marketing - Extended Entry Deadline

-d -h -min -sec News UK calls for ‘wild card’ agency to pitch against BBH and W&K for creative business


By Jennifer Faull | Deputy Editor

January 8, 2016 | 3 min read has shortlisted BBH and Wieden & Kennedy to pitch for its creative business, but is now inviting a “wild card” agency throw their hat in the ring after failing to be inspired by the several other agencies approached in the first round.

Chief marketing officer Paul Troy kicked off the review earlier this month after arriving at the business last November, saying he was looking for a creative partner to support his ambitious plan to “re-energise” the brand and drive share growth ahead of the category.

Updating The Drum today, Troy said: “I can confirm that only Wieden & Kennedy and BBH have been shortlisted to pitch, after having met with several agencies. We're excited to have two high calibre creative agencies to take on this challenge.

“However, we are open to inviting a ‘wild card’ third agency to pitch, so if you think you've got ‘the right stuff’ then get in contact with us.”

Publicis London is the incumbent on the account, estimated to be worth in excess of £25m. However the agency, which is set to take on the £73m Morrisons creative business, decided not to repitch. News UK

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