Read our new manifesto

Now available on-demand

Get inspired. Find solutions. Harness the power of digital marketing.

Featuring Speakers from

Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo

Ad of the Day: Specsavers - Fawlty Car

Specsavers has teamed up with John Cleese for its latest ‘Should’ve gone to Specsavers’ ad.

Developed in-house by the Specsavers Creative team, who worked with Cleese to develop the script, the spot sees the comedian reprise his iconic Basil Fawlty role.

Referencing an old scene from Fawlty Towers the ad sees Fawlty let down by his poor eyesight after getting into a fight with his car’s voice control.


Agency: Specsavers Creative

Creative Director: Graham Daldry

Creative Group Head/Senior Copywriter: Simon Bougourd

Senior Art Director: Neil Brush

Additional Credits: Creative: John Cleese

Agency Producer: Sam Lock

Media Company: Manning Gottlieb OMD

Prod Co: Blink

Director: Tim Bullock

Prod Co Producer: Ewen Brown

Post Production: MPC

Editor: Mark Burnett at Whitehouse Post

Audio Post Production: Simon Capes at Soho Square Studios

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis