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Truman’s launches new website to tap into growing ‘craft ale’ market

Truman’s, one of the UK’s fastest growing breweries, has launched a new website, designed and built by IC Design.

Truman's aims to better relect brand values with the new site.

With an explosion in growth of the craft ale movement in the UK, Truman’s new website aims to better reflect their brand values and help drive audience awareness and engagement. IC Design reviewed the brand strategy and brand platform, positioning Truman’s as ‘a contemporary brand with 350 years of heritage’.

Rowana Batuwitage, design director with IC Design, said: “The solution is a new responsive website that is designed and built to showcase the Truman’s range of beers and the passion in creating each one. It also provides news and event information to share the Truman’s brand story with their growing fan-base. The heritage story is delivered in small chunks in a layout that allows the user to travel easily between each section.”

Based in London, IC Design’s clients include Orchid Furniture, Özerlat Turkish coffee, and across their professional b2b portfolio, Microsoft, AVCA and Kinapse.

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