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By Tony Connelly | Sports Marketing Reporter

January 6, 2016 | 2 min read

Zoopla has kicked off 2016 with a new comprehensive ad campaign marking its return to TV advertising after a year-long absence.

The 'Know What You’re Doing' campaign is Zoopla’s first with new partner Creature of London and will run across TV, OHH, radio, digital and social.

Adopting a humorous approach the ads feature an estate agent and a couple searching for a house. The ad has a character referred to as the ‘house whisperer’- a house-hunter who pretends to be ‘communicating’ with the home to find out key bits of information about it and the area however their source is none other than Zoopla.

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Gareth Helm, chief marketing officer for Zoopla Property Group, said: “Since the pitch Creature have moved quickly and efficiently to fully understand our brand and its challenges and have developed a scalable campaign that helps us build on our previous campaigns and create a step change in our marketing direction.”

Ben Middleton, creative partner at Creature said: “Zoopla's one of the biggest players in a category that's growing insanely quickly - and we've got to make some gloriously out-there work to help them grow even faster. Properly chuffed."

The full ad can be viewed above.

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