Virgin Holidays reviews advertising account

Virgin Holidays is reviewing its advertising account which has been held by M&C Saatchi since 2012.

The review includes the travel company’s specialist businesses brands Virgin Holidays+Hip Hotels and Travel City Direct.

A Virgin Holidays spokesperson told The Drum: "Our contract with M&C Saatchi comes to an end in 2016 and as good practice for any relationship, we'll be reviewing our requirements for the future."

The account had previously been held by Elvis which came up with the brand's former 'Rockstar Service' strategy.

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