Thousands of people are watching a marketing agency's live stream of a Newcastle puddle

By John McCarthy | Media editor

Drummond Central


newcastle article

January 6, 2016 | 4 min read

A Newcastle-based marketing agency has captured the hearts and minds of the UK public simply by live-streaming footage of people trying to cross a rather big puddle.

Tens of thousands of people turned into the addictive feed (including much of The Drum), intent on learning the fate of many of the Geordies making the perilous crossing.

The Drummond Puddle Watch was conceived by Steve Wilkes, a senior copywriter at Drummond Central.

Stephen Drummond, agency creative director, told The Drum the video seized audiences by simply being better than 'Breaking Bad'.

The Puddle Watch was picked up by Buzzfeed UK and other branches of the UK press securing i­­­t a place in the British zeitgeist for eons to come.

For those having to cross puddles in the UK today the agency shares these words of wisdom: “Fortune favours the brave.”

Tune in to the stream here.

Brands got involved in the trend.




Innocent Drinks

Star Wars UK

Even Twitter chief executive Jack Dorsey got in on the puddle action.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Content created with:

More from Media

View all


Industry insights

View all
Add your own content +