Scottish Design Awards 2016 open for entries with Sophie Lutman and Martin Muir on board as judges
The Drum's Scottish Design Awards are now open for entry with categories including Digital Media, Interior design and Regeneration up for grabs.
Entries will be judged by a panel of industry experts including Sophie Lutman creative director at brandpie, Martin Muir creative director at Start JudgeGill, James O'Connel from Creative Spark, Hiten Bhatt the associate design director at Ogilvy One and Penny Lewis - lecturer at the Scott Sutherland School of Architecture.
Now celebrating its 19th year the Scottish Design Awards are Scotland’s most prestigious awards for architecture firms and design agencies. The awards aim to reward creativity and beautiful ideas within Scotland’s design industry.
If you are a Scottish firm or agency or if you have done a project on behalf of a Scottish client you are eligible for entry.
The awards will be judged by two panels, one for design and one for architecture and on these panels will be experts from each industry who will use their knowledge and skills to decide who wins the awards.
Entrants have until the 2 March 2016 to submit their work and be in the running for a coveted trophy.
Judges Sophie Lutman and James O'Connell explained what the panel is looking for.
"I would say I always look for the same three things: a clear targeted idea, something that pushes and progresses the client brief beyond expectations and a good attention to detail and craft," said Lutman.
O'Connell added: This year I'm going to be looking for excellence in craft - be it typography, layout, use of illustration, lettering, photography and finely tuned storytelling to represent the idea."
For more information and to submit your entry please check out the Scottish Design Awards website.