Google UK trades in tweets for barks by hiring a dog to run its Twitter for #WoofWoofWednesday
Barking mad search giant Google UK may have taken its drive for diversity ever-so-slightly too far having recruited a canine to manage its Twitter feed.
Celebrating #WoofWoofWednesday, which was trending on Twitter, the firm handed over the reins to its social network kingdom to a dog in a ballpit much to the glee of social media users.
To mark #WoofWoofWednesday, we're handing control of our Social channels to a Doogler. What could possibly go wrong? pic.twitter.com/qoCHaQAAxc
— Google UK (@GoogleUK) January 6, 2016
grwgt0u a] kargj ajgi a woof awgj aw gjb pawef w!R@£%&35 13uhr a wrj ra[jo q-9tu ihg489er btqp40tu gfbaelj bark pic.twitter.com/cxVex26Ar1 — Google UK (@GoogleUK) January 6, 2016po34 t 43qt jq tj b3wi-tjjtj4tjb w sniff ;kb rlrkgjh :-) rjgeij wwwww ffjfjfjg bspiogj posekrj pic.twitter.com/WhO4H3atBX
— Google UK (@GoogleUK) January 6, 2016
Well that didn't go to plan. Normal service will be resumed as we tidy up. Enjoy the rest of your #WoofWoofWednesday everyone. — Google UK (@GoogleUK) January 6, 2016After a time it became apparent that the dog wasn't the best communicator. For once, social media wasn't concerned with pointing out typos in the tweets. Instead users unanimously demanded the return of the dog.
The learning point here? 2016 is the year brands and publishers abandon human social media curators instead opting for furry mascots. Even the Big Issue got involved in the trend.
@GoogleUK "I have no idea what I'm doing." pic.twitter.com/2P3bllv48q — The Big Issue (@BigIssue) January 6, 2016