Read our new manifesto

Now available on-demand

Get inspired. Find solutions. Harness the power of digital marketing.

Featuring Speakers from

Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo

Google UK trades in tweets for barks by hiring a dog to run its Twitter for #WoofWoofWednesday

Barking mad search giant Google UK may have taken its drive for diversity ever-so-slightly too far having recruited a canine to manage its Twitter feed.

Celebrating #WoofWoofWednesday, which was trending on Twitter, the firm handed over the reins to its social network kingdom to a dog in a ballpit much to the glee of social media users.

After a time it became apparent that the dog wasn't the best communicator. For once, social media wasn't concerned with pointing out typos in the tweets. Instead users unanimously demanded the return of the dog.

The learning point here? 2016 is the year brands and publishers abandon human social media curators instead opting for furry mascots. Even the Big Issue got involved in the trend.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis