Cillit Bang's first global ad stars Madonna dancer... and Barry Scott is nowhere in sight

Barry Scott is but a distant memory for cleaning brand Cillit Bang, which has launched its first global ad campaign starring Madonna's front dancer.

The ad takes inspiration from the film Flashdance and features Daniel Cloud Campos as a mechanic who cleans up his garage using Cillit Bang products as he performs a complex dance routine.

The advert, which was created by BETC Paris, launched on TV and online this week.

'The Mechanic' campaign is a departure from the Reckitt Benckiser-owned brand's previous adverts which starred fictional spokesperson Barry Scott.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.