Digital
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16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

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9 Apr 10:00 BST / 05:00 EST

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Chris Sutcliffe
Editor at The Drum Network
Julie Cohen
Chief Executive Officer at Across The Pond
Bridey Lipscombe
Managing Director and Co-founder at Cult LDN

Cillit Bang's first global ad stars Madonna dancer... and Barry Scott is nowhere in sight

Barry Scott is but a distant memory for cleaning brand Cillit Bang, which has launched its first global ad campaign starring Madonna's front dancer.

The ad takes inspiration from the film Flashdance and features Daniel Cloud Campos as a mechanic who cleans up his garage using Cillit Bang products as he performs a complex dance routine.

The advert, which was created by BETC Paris, launched on TV and online this week.

'The Mechanic' campaign is a departure from the Reckitt Benckiser-owned brand's previous adverts which starred fictional spokesperson Barry Scott.

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