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Snap CES

Snapchat chases Pharaoh status at CES 2016 with Luxor takeover


By John McCarthy, Opinion Editor

January 5, 2016 | 2 min read

Photo messaging app Snapchat has made a bold statement of intent by being plastered on the side of Las Vegas’ iconic Luxor hotel pyramid.

Looking to generate attention during CES 2016 by reaping the positive connotations afforded with the erection of its logo on a pyramid, Snapchat inked a partnership with the hotel.

The poker chip logo serves two purposes, dominating the Las Vegas skyline and promoting the hotel’s newly launched Snapchat account @LuxorLV.

On the technical side, rumours are abound that the app is soon to open up its API to advertisers and third parties with testing expected to launch in the first half of 2016.

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