Photo messaging app Snapchat has made a bold statement of intent by being plastered on the side of Las Vegas’ iconic Luxor hotel pyramid.
Looking to generate attention during CES 2016 by reaping the positive connotations afforded with the erection of its logo on a pyramid, Snapchat inked a partnership with the hotel.
The poker chip logo serves two purposes, dominating the Las Vegas skyline and promoting the hotel’s newly launched Snapchat account @LuxorLV.
— Luxor Hotel & Casino (@LuxorLV) December 28, 2015
LOL it's the snapchat poker chip on the Luxor!! pic.twitter.com/WquthOOtlG
— Heather Richmond (@RichmondHeather) December 29, 2015
On the technical side, rumours are abound that the app is soon to open up its API to advertisers and third parties with testing expected to launch in the first half of 2016.