Netflix ramps up Asia business with local marketing talent drive

Netflix is on the hunt for a director of partner marketing as well as two social media roles, and a publicity role for its original content, based in Singapore.

The company announced last year that it was to expand its Asia business, having only previously been live in Japan. It is set to launch in Singapore, Hong Kong, South Korea and Taiwan this year.

This week the US-based video streaming service posted four marketing and comms roles on LinkedIn, with a total of seven vacancies for the APAC region. The most senior role advertised, director of partner marketing, will report to the vice-president of marketing.

According to the job description, the role is focused on the management of relationships with partners in the consumer electronics, broadband providers, telecom, hospitality and financial industries.

The partnership strategy will have an end goal of growing its new subscriber base, according to the post: “The preferred candidate will develop and implement strategies and promotional ideas using Netflix assets to help our partners reach their business goals while also allowing Netflix reach new consumers.”

The two social media roles are geographically-specific, with one vacancy being targeted to Asia Pacific and the other to Korea.

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