Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
6 Apr 09:00 GMT / 05:00 EST

Reimagining women’s sport…what do we need to do to change the game?

FEATURING
Tom Corbett
Group Head of Sponsorships and Media at Barclays
Eniola Aluko
Sporting Director at Aston Villa W.F.C
Gabi Mostert
Creative Director at Iris
Rebecca Stewart
Senior Reporter at The Drum

Carlsberg buries Peroni and Grolsch takeover speculation

Carlsberg has quashed the idea that it will acquire beer brands Peroni and Grolsch after the brewer’s chairman Flemming Besenbacher said it is no longer looking at acquisitions in order to grow the company.

His comments put to bed speculation Carlsberg would acquire Peroni and Grolsch, the two brands that AB InBev is planning to sell off, following its takeover of SABMiller.

Besenbacher said Carlsberg no longer has ambitions to be the fastest growing brewer in the current economic climate, particularly in Russia, and the strategy going forward will be to build a stronger company.

"Contrary to what has previously been communicated from Carlsberg, we want today to be large, we want to be strong," Besenbacher told Danish paper Berlingske Business. "There was a time when Carlsberg had an ambition to be the fastest growing brewery but developments in Russia is no longer an ambition."

Basenbacher’s comments chime with those made by Carlsberg Group’s CEO Cees ‘t Hart following the brewer’s financial statement last year when he said the company is hoping grow organically.

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