The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Ryanair

Ryanair to tone down plane interiors in further attempts to reposition itself as a more premium service

Author

By Jessica Goodfellow, Media Reporter

January 4, 2016 | 2 min read

Ryanair today (4th January) revealed images of its new plane interiors, featuring significantly subdued tones when compared to its previous bright yellow theme, in attempts to establish the budget airline as a more premium service.

The redesign comes amid its ongoing improvement to reposition the budget airline as a 'quality' service. In September last year, the airline revealed it was toning down the colour scheme of its uniforms.

The airline will begin the refurbishment to the existing plane cabins this month. The airline has chosen to tone down the bright yellow and replaced by navy “slimline” seating designed to give passengers more legroom and larger windows.

The airline’s latest Boeing 737-800 will feature LED lighting in the ceiling and revamped overhead lockers allowing more headroom.

An airline spokesman told The Drum: ““Redesigned interiors are being introduced this year, where we’ll be toning down the yellow and installing new imagery. The next deliveries of our Boeing 737-800 aircraft delivery from January will feature new slimline seats, which will create more leg room, and the new aircraft we take in will have also the new Boeing Sky Interiors, with new LED lighting, larger window reveals and new overhead lockers, with more headroom, plus our crew will be wearing new uniforms.”

Ryanair

More from Ryanair

View all

Trending

Industry insights

View all
Add your own content +