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Whitepapers Marketing

The Drum Market Insight Report: Cross-Platform Edition

January 1, 2016 | 1 min read

For our inaugural Market Insight Report, The Drum partnered with audience insight and data connectivity firm Acxiom to survey 200 marketing professionals, investigating industry perceptions of cross-platform advertising.

Key findings include:

1. 84% of respondents will expect that cross-platform activity will increase across 2015.

2. 86% believe that cross platform campaigns are performing more effectively than traditional single channel campaigns.

3. Only 16% of respondents state that their clients are currently structured in a way which is optimal to cross-platform delivery.

Download the full report for further insights on concerns surrounding cross-platform attribution, agency views on the options offered by publishers for cross-platform campaigns, and further discussion on the role of marketing agencies as clients shift preferences towards cross-platform campaigns.

Whitepapers Marketing

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Acxiom® is the global leader in customer intelligence and stands at the forefront of AI-enabled, data-driven marketing. As part of the Interpublic Group of Companies,...

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