The Drum Market Insight Report: Cross-Platform Edition
For our inaugural Market Insight Report, The Drum partnered with audience insight and data connectivity firm Acxiom to survey 200 marketing professionals, investigating industry perceptions of cross-platform advertising.
Key findings include:
1. 84% of respondents will expect that cross-platform activity will increase across 2015.
2. 86% believe that cross platform campaigns are performing more effectively than traditional single channel campaigns.
3. Only 16% of respondents state that their clients are currently structured in a way which is optimal to cross-platform delivery.
Download the full report for further insights on concerns surrounding cross-platform attribution, agency views on the options offered by publishers for cross-platform campaigns, and further discussion on the role of marketing agencies as clients shift preferences towards cross-platform campaigns.
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Acxiom is a customer intelligence company that provides data-driven solutions to enable the world’s best marketers to better understand their customers to create better experiences and business growth. A leader in customer data management, identity, and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day. Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies, Inc. (IPG). For more information, visit Acxiom.com.Find out more