Advertising announces two new toys as part of Ninja Warrior sponsorship


By Jessica Goodfellow | Media Reporter

December 30, 2015 | 3 min read has launched two new toys, Miss Herbert and Stunt Herbert, which customers will receive for free when they take out selected products.

The brand will sponsor ITV's show Ninja Warrior UK in a new advertising campaign to market the Herbert characters.

The brand has been issuing customers with toys of its original character Brian the Robot since February. Since the arrival of a new chief marketing officer Paul Troy in November, the team pledged to shake-up the brand; expanding its collectable family of toys.

Customers have also been given more opportunities to claim the new toys. From today customers who take out car, home, life, van, motorbike or pet insurance, or a credit card through, can choose between one of the three collectable toys: Brian, Miss Herbert and Stunt Herbert.

The toys have been developed in partnership with Atom Marketing, a promotional marketing agency. The toys have been designed to “encapsulate the characters’ personalities” and come with games and special features.

To help market the new toys, has today released a new advert in which Stunt Herbert and Miss Herbert compete in showing off their toys to the camera.

The brand will also sponsor the second series of ITV’s show Ninja Warrior UK, with each episode featuring a different ident. The show starts in January and features contestants trying to battle their way through 'one of the world’s toughest obstacle courses'. The brand will play on the competitive nature of the ITV show by highlighting the sibling rivalry between Miss Herbert and Stunt Herbert. will also invite consumers to pick a team; Team Miss, Team Stunt or Team BRIAN on the brand’s social media channels.


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