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PG Tips’ alternative Queen’s Speech asks the nation to ‘Keep it Tea’

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By Charlotte McEleny | Asia Editor

December 23, 2015 | 2 min read

While brands like John Lewis have created a new tradition out of their christmas ads, other brands have taken on age-old traditions as a way to get in on the festive action.

PG Tips has decided to take on the Queen’s Speech, creating a humorous version of the 3pm Christmas Day tradition that asks people to ‘Keep it Tea’.

The Unilever-owned brand’s mascot, Monkey, is seen dressed as the Queen in the video on YouTube and delivers a message that aims to assert tea as continually ‘culturally relevant’.

Kate Hearn, senior brand manager for PG tips at Unilever UK, said: “Monkey’s Queen Speech opens with good intentions but soon ends with humorous results. We hope it will remind consumers about Keeping it Tea over the festive season.”

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According to Unilever, the video is a reminder for people to ‘them grounded in a crazy world of fakery and superficiality’.

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