Sky Bet has agreed a new three-season title sponsorship agreement with The Football League which will see each division branded with the online bookmakers name and new logos.
The sponsorship, which promises to deliver increased revenue to the clubs in the league, will begin in August 2016 and run until at least 2019.
Following the recent re-branding of The Football League to the EFL, the organisation will become known as the Sky Bet EFL with its three divisions rebranded as the Sky Bet Championship, Sky Bet League One and Sky Bet League Two. Sky Bet will also be the title sponsor of the Sky Bet Play-Offs.
Sky Bet chief executive, Richard Flint, said “over the last couple of seasons we’ve loved working with the League, its clubs and the fans, and so are delighted to extend Sky Bet’s sponsorship.”
Shaun Harvey, Football League chief executive, said “at a time when The Football League is very much focused on its future, which includes our imminent re-branding to the EFL, it is a great encouragement to see Sky Bet putting their continued faith in our competition and our clubs".
The League has also revealed the new EFL divisional logos and colours with the Sky Bet Championship logo featuring a new gold design, Sky Bet League One a silver design and Sky Bet League Two a red design. The logo for the Sky Bet Play-Offs will combine the three colours together.