One of Virgin's digital leads, James Shanahan, is to join Compare the Market as digital marketing associate director.
He will be tasked with helping the price comparison site improve its performance marketing, data and loyalty activities.
While at Virgin he was responsible for creating and executing Virgin Atlantic's integrated approach to multi-channel acquisition, retention, e-commerce and CX.
Commenting on the hire, Mark Vile, marketing director at Compare the Market, said: “We are delighted to welcome Shanahan to the organisation, he brings with him a wealth of digital marketing experience, both client and agency side.
"His insight into the global digital environment will be invaluable for us and will help further advance our online offering.”
Shanahan added: "The opportunity to work within such a nimble, pure play, digital environment, whilst evolving the online offering of this market leading brand is an exciting challenge. I can’t wait to get started.”