Apple TV has added apps for Channel 4 and VR network Littlstar as it continues to expand its growing library of offerings on its prized multimedia streaming platform ahead of Christmas.
The Channel 4 app marks the third major UK media outlet to launch on Apple TV following in the footsteps of BBC iPlayer and Sky and will be available on the app store worldwide.
It will offer viewers 7 days of catch-up services including Channel 4’s award winning news programme and HD films. The content will be specially curated to have a global audience appeal, including International Emmy winning films from Syria’s civil war.
Managing editor of Channel 4 news, Ed Fraser, said “We are delighted to have a presence on Apple TV as an additional showcase for our high-quality film-making and news programming.”
Littlstar’s launch on Apple TV will give users access to a wide range of 360 degree video content from well-known brands including Showtime, Disney, Discovery, Fusion, PBS, Mountain Dew, National Geographic and Red Bull.
The app has been integrated with Apple TV’s latest Siri remote to allow users to control the video angles via the remote’s trackpad.
Chief executive of Littlstar, Ben Nunez, said “as more and more content creators look to 360 videos and virtual reality to tell stories and connect with consumers, we want to provide them with the widest distribution across platforms.”
Apple TV is promoting apps rather than channels as the future of TV and is using a new operating system called tvOS that offers innovative ways to connect screen and search for content. Apple has also made third party controllers available to use through the service in an effort to push its gaming credentials too.