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Adidas is giving Snoop Dogg his own football-themed talk show

Snoop Dogg is hosting an online sports talk show ahead of next year’s Super Bowl called ‘Turf’d Up’ where he’ll interview ex-NFL players and other sports personalities.

The eight-episode series, sponsored by Adidas, expands the rapper’s relationship with the brand. Earlier this year, Adidas named him director of football development.

While he may seem an odd choice, Snoop Dogg is a longtime football fan whose favorite teams include the Pittsburgh Steelers and the Oakland Raiders.

The show’s first episode will be posted to Snoop Dogg’s YouTube account, WestFest TV, on Dec. 30.

The trailer for ‘Turf’d Up' can be viewed above.

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