By Gillian West | Social media manager

December 22, 2015 | 2 min read

It might not even be Christmas yet but, believe it or not, some people are already planning their summer holidays, enter Thomas Cook.

Working with Albion, the campaign encourages people to let go on their holidays and sees a young boy – equipped with a shark fin – freestyle his way around the hotel swimming pool.


Executive Creative Director: Adam Lawrenson

Creative Director: Debs Gerrard

Creative: Hugo Isaacs

Design Director: Kirk Watson

Producer: Petrina Kilby

Production Assistant: Laura Melville

Business Director: Debs Turner

Account Director: Thomas Penn

Strategy Director: Phil Lewis

Senior Strategist: Sarah Cowell Thomas

Photographer: James Bowden

Retouching: Loupe Imaging

Director: Mark Albiston

Production Company: The Sweet Shop

Executive Producer: Spencer Dodd

Producer: Kate Taylot

DOP: Justin Brown

Production Designer: Birgit Kniep-Gentis

Editor: Billy Mead, Tenthree

Post Production: The Mill

Sound Design: Sam Ashwell, 750mph

Ad of the Day Thomas Cook Albion

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