Same-day delivery most likely to entice millennials, but cost remains a significant factor
Almost one third of millennials have admitted that fast deliveries are a major factor in online shopping for them.
Connexity studied the data of 6,500 global online shoppers with the majority – across all age ranges – admitting that delivery cost was their most important consideration (69 per cent of millennials, 80 per cent of seniors).
Studying the importance of same-day delivery, the study found that senior buyers were more patient than their younger peers with only five per cent thinking the feature was important.
An average of 74 per cent of all online buyers claimed delivery cost was their primary consideration, with delivery timing being important to just 26 per cent of the total shoppers.
Only a tenth of respondents said they had used same-day delivery however, with half of those who opted in for the service claiming they did so because of how quickly they needed the product. A further 29 per cent said they did so because the delivery was free.
Hayley Silver, vice president of Bizrate Insights at Connexity, said: “As the demand for faster shipping intensifies, companies such as UPS and FedEx are raising their rates and the courier landscape is becoming more competitive with new sharing economy delivery services. Retailers will be increasingly challenged to provide quick, cost-effective, reliable and secure delivery solutions.
“With more shoppers especially millennials, now opting for shipping clubs such as Amazon Prime, consumers’ expectations are evolving and the demand for short delivery windows - at a cheap price - may become the norm.”