Samsung, Coffee-mate & Lucky Charms feature in Tumblr’s 2015 year in review

Tumblr has shared its top sponsored brand and entertainment posts of 2015 as part of its annual Year in Review initiative.

Amongst the posts to feature is Samsungmobile’s ‘phoneplant’, a term used to describe ‘The act of accidentally dropping one’s phone on the face.’

Also singled out for attention was a ‘living piece of art’ hung from the wall of blogger Caitlin Ketcham’s home to bring a touch of the indoors, outdoors. Coffee-mate also got in on the action with an appeal for people to start their day drama-free with Coffee-mate Hazelnut flavour.

Last but not least a ‘magical’ exploding Lucky Charms cereal box makes the grade, generating over 110.000 notes.

In conjunction with this Tumblr has also launched, a sponsored collection of posts organised under the general theme of "#inspired by" In a statement a spokesperson said: “Rather than promote specific products or business verticals, Microsoft’s Tumblr will recognize the ‘wild, weird and wonderful people’ who inspire them in their mission to empower every person and organization on the planet to achieve more.

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