Pop culture cookies, arrogant wrapping paper & more: check out this year’s US agency holiday initiatives

Every year, agencies come up with holiday games, videos and products to show off their creative chops.

This year's crop of holiday initiatives includes overconfident wrapping paper, an Honest Advent Calendar and cheesy Christmas-themed stock photos.

Proceeds from agency holiday offerings are going to a wide variety of charities this year, including Badass Brookyn Animal Rescue and the Health Alliance for Austin Musicians.

Check out some of this year's best holiday efforts below.


LA ad agency Pitch has made ‘pop-culture holiday’ cookies that highlight some of the biggest moments of 2015. Donald Trump, Caitlyn Jenner and Pope Francis each have their own cookie, and Pitch advises those lucky enough to receive a box to use the treats as a “tasteful holiday and cultural literacy roundup story” before digging in.


A group of creatives at Austin-based GSD&M have created ‘overconfident wrapping paper’ that is sure to let your family and friends know that the gift they’re about to open is amazing. The wrapping paper is available on Etsy for $20, and proceeds will be donated to the Health Alliance for Austin Musicians.

Sid Lee

Sid Lee has created The Christmatizer, a Chrome plugin that replaces pre-roll ads with one of the agency’s holiday videos. Sid Lee proclaims The Chrismatizer “lets you say ELF THAT! to lame old pre-rolls, and HELLS YEAH! to holiday cheer." Check out all the videos here.


Poking fun at society’s obsession with wearable tech, McKinney has created the JöLLY – a wearable Santa beard that tracks happiness by measuring smiles. Adhesive electrodes track how long and often the beard’s wearer smiles, and data is sent to a corresponding app. If the app’s “smileometer” doesn’t detect enough jolliness, the JöLLY shocks the user’s cheeks with “reminder pulses.” Check out a video about the JöLLY here.

Ogilvy & Mather

Ogilvy & Mather NY teamed up with Getty this year to create their own set of holiday stock photos. The pictures poke fun at cheesy stock images and feature Ogilvy’s staff as they endure posed family photos and holiday office parties. Proceeds from the images will be donated to the World Childhood Foundation.

Wunderman NY

Wunderman New York’s first-ever holiday initiative involves a socially-controlled freezer where the temperature rises and falls based on the measurement of two hashtags, ‘#MeltfortheMoney’ and ‘#FreezeforGood.’ Inside the freezer sits a snowman full of $4,500 in cash, according to the agency. Money will either go to the one of the greedy ‘#MeltfortheMoney’ tweeters or will be donated to the Badass Brooklyn Animal Rescue.


DigitasLBi has created three 30-second holiday hack videos that gives step-by-step instructions on how to make a last-minute gift, turn your phone into an in-flight TV and create your own midnight ball drop. “With the season in full swing, it can be hard to relax. So we thought we’d help out with three holiday hacks,” the agency said. This year, DigitasLBi is donating $10,000 to Girls Who Code.


This year, Nail created an Honest Advent Calendar that includes daily gifts that can help get you through the holidays – think Tylenol, Captain Morgan, and 5-Hour Energy. The agency sent a card along with the calendar that reads: “We hope your holidays are wonderful. But we’re not idiots. We know they won’t be—at least not all the time. So we’ve created the world’s first truly honest advent calendar to help you get through the holidays one day at a time.”

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.