Bloomberg Media has made Videology, a software provider for converged television and video advertising, its premium video advertising partner for its EMEA business.
Videology platform partners can reach audiences using different devices in premium brand-safe environments thanks to Bloomberg’s live streaming television player and video-on-demand content.
Viktoria Degtar, head of sales for Bloomberg Media’s EMEA regions, said, “With the continued fragmentation of video audiences, our clients are looking for a single buying point to measure and optimise campaigns effectively. By partnering with Videology, we can increase the access to our premium audiences, programmatically at scale, whilst maintaining control and transparency.”
According to Videology, partners will benefit from pre-roll opportunities to reach Bloomberg Media’s audiences. Video traffic for Bloomberg Media during 2015 has been record-breaking, reaching 16.5 million unique viewers worldwide in June. Consequently, it ranked number one in comScore’s Business and Finance category for the second month in a row.
Ryan Afshar, vice president of media for Videology’s EMEA business, said: “Connecting premium video suppliers, both within TV and digital video, to top tier advertisers has always been a paramount priority for Videology.”
The enterprise will initially be unique to the UK, but will extend to the EMEA in January 2016.