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Rollasole Christmas campaign gets plastered over London taxis

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By Michael Feeley, Founder and chief exec

December 17, 2015 | 2 min read

Rollable footwear brand Rollasole is campaigning for women to take extra care of their feet during the festive party season.

The campaign will run on London taxis and social media.

Aimed at high-heeled revelers, Rollasole’s ‘Don’t Get Plastered’ message will be handled by Metropolis Digital Media and feature on London taxis in the run up to Christmas and into the New Year.

Chapter, Rollasole’s lead creative agency, commissioned London-based artist and Illustrator Ryan Todd to create the unique ad.

Matt Horan, founder of Rollasole, said: “Chapter presented us with a campaign idea that’s clever, quirky and captures the personality of our brand perfectly. They’re the perfect party accessory for women in high heels and mean revelers won’t have to cut their night short because of sore feet. We wanted to tell Londoners to take a little extra care, without getting too serious.”

Rich Newell, creative head at Chapter, said: “We saw Christmas and New Year as the perfect opportunity to get a witty message in front of Londoners thinking about gift ideas or planning their big festive night’s out. The tone of Ryan Todd’s illustration is spot on and has helped position Rollasole as the brand taking the pain out of the party season.”

Based in the Midlands, Chapter's clients include Nissan, Halfords and Yardley.

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