Android is the most successful social video brand of 2015, according to video ad tech firm Unruly.
As part of Unruly’s Video Sharing Awards, the brands which have been shared most over the year have been ranked.
All awards are based on the number of shares across Twitter, Facebook and the blogosphere each brand has accumulated over the year. This way it measures a brand’s viral success more accurately than using the number of views each video receives, which Unruly claims does not denote social success in the same way.
Android has reached notable success, bringing home the award for most successful social video brand of 2015. Android’s video campaigns have been the most shared online this year than any other advertiser. Its success can largely be drawn from the release of record-breaking ad “Friends Furever” in February, which has also been given the coveted title of most shared ad of all time, with 6,432,921 shares. Considering Android’s total shares from all their ads were 6,587,498, “Friends Furever” certainly accounts for the lion share of their success.
Google’s mobile operating system picked up the prevailing award for the Most Shared Brand of 2015.
Android was followed closely by Red Bull, whose video ads generated 6,189,087 shares. Samsung Mobile picked up third place with 4,704,471 shares in the most successful social video brand category.
Unruly co-founder and co-chief executive Sarah Wood said: “Based on actual sharing data rather than subjective points of view, the Unruly Video Sharing Awards (#VSAs) are a people-powered celebration of the best social videos of the year and the brands that have moved and entertained us over the last 12 months.
“Online video remains the most impactful medium of our time for anyone wanting to engage an audience and spread a message, whether that’s brand advertisers or social campaigners.”
Other brands picking up awards this year include Mercedes-Benz, which won automotive advertiser of the year, Budweiser, which picked up the prize for the most shared alcohol brand of the year, and Red Bull, which finished top in the food and beverages category.