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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Data continues to show that online video has a long way to go before replacing linear TV

Last week we covered TiVo’s third annual Millennial Video Entertainment Survey, which showed that millennials still prefer TV to other types of video content.

New data from GlobalWebIndex – which surveyed UK internet users 16-64 - shows that the story is much of the same. While people have begun to watch slightly more internet video since 2012, this has not resulted in a decrease in time spent watching linear TV.

The gap is still wide: over the past four years, viewers across all age groups watch nearly four times as much linear TV than online video.

If there are no major differences among age groups there are between parents versus non-parents. With parents spending more time at home than non-parents, this group watches both more online video and linear TV than non-parents.

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