The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Doug Ray Will Swayne Carat

Will Swayne to succeed Doug Ray as Carat’s global president as agency ramps up US focus

Author

By Minda Smiley, Reporter

December 15, 2015 | 2 min read

Carat has appointed Dentsu Aegis’s Network’s Will Swayne to fill the position of global president as Doug Ray steps down to focus on his role as US CEO of the global media agency.

Swayne is currently serving as Dentsu Aegis Network’s global client president for P&G and will take on his new role on 1 January of next year. He will be tasked with driving Carat’s next phase of global growth and will be based in London.

According to the agency, the shakeup comes as Carat responds to the “tremendous growth and success” it has seen over the past five years, particularly in the US market. In the US alone, Carat said it has won close to $1.5bn this year from clients including P&G, Mondelez and Pfizer.

Of the changes, Ray commented: “Our momentum, particularly in the US over the past five years, has been tremendous, and the size and scale of Carat today now requires dedicated leadership both locally and globally to continue to deliver on our vision and our commitment to redefine media on behalf of our clients. I am looking forward to refocusing on my US role.”

Swayne added: “I am delighted to be taking on the role as Global President of Carat and leading the network through the next phase of its growth. Carat is the most dynamic and agile media agency network, with the best and most diverse talent in the industry. With a superior understanding of people, we are best placed to lead our clients in the digital economy and be a catalyst for their growth.”

Dentsu Aegis’s other global network agencies besides Carat include McGarryBowen and Isobar.

Doug Ray Will Swayne Carat

More from Doug Ray

View all

Trending

Industry insights

View all
Add your own content +