Future of TV Canvs Social Media

Social TV week in review: Victoria’s Secret Fashion Show and The Voice drive the conversation


By Adam Flomenbaum, Co-Executive Editor

December 14, 2015 | 2 min read

Last week, tweeters couldn’t get enough of the Victoria’s Secret Fashion Show and The Voice semifinals.

According to our analytics partner Canvs, which measures emotional reactions on Twitter, The Victoria’s Secret Fashion Show drove 186 times more “beautiful” reactions than the CBS average. The show also had 162,884 unique reacting author, with the top author reacting 140 times.

Meanwhile, The Voice continues to dominate Twitter as the finals draw closer. During the final 10 minutes of last week’s semifinal results show, The Voice averaged 23,088 emotional reactions per minute.

Below, an infographic from Canvs highlighting emotional reactions from the week that was:

Reaction source: Canvs. Canvs analyzes Tweets about TV (as captured by Nielsen), identifies Tweets containing emotions, and arranges them into themes called reactions.

Reaction benchmarks based on Canvs data as of 1/1/14.

Tweet source: Nielsen. Relevant Tweets captured from three hours before, during, and three hours after an episode's initial broadcast, local time.

You can access the Future of TV hub here. Sign up to receive The Drum's Future of TV newsletter.

Future of TV Canvs Social Media

More from Future of TV

View all


Industry insights

View all
Add your own content +