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Popchips chooses David&Goliath as agency of record

Popchips has named LA-based creative shop David&Goliath its agency of record following a review.

The agency will be responsible for all creative duties and will help the brand reposition. Initial work will focus on refining Popchips’ mission and vision. The scope of the work includes social, outdoor and experiential elements.

Marc Seguin, chief marketing officer of Popchips, said: “As we continue to expand our brand and product offerings, we wanted to partner with an agency that truly understands the challenges and opportunities we face and who could help us reach our goals. We were impressed by David&Goliath’s creative approach and look forward to bringing these great ideas to life in the marketplace.”

New work is expected to roll out in January of next year.

David&Goliath’s other clients include Kia, California Lottery and Jack in the Box.

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