Read our new manifesto

Now available on-demand

Get inspired. Find solutions. Harness the power of digital marketing.

Featuring Speakers from

Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo

Diageo rolls out consumer trial of Johnnie Walker connected bottles

Diageo has kicked off a consumer trial of its Johnnie Walker Blue Label connected bottle prototype as it looks to test out the technology's ability to push personalised messages.

From today (14 November) 500 bottles will go on sale in Thailand kitted out with Near Field Communications (NFC) to show targeted messages and exclusive content to people using their smartphones.

Diageo is partnering with Thinfilm, a software and solution provider, for this limited edition launch. The Smart Bottle solution relies on an Inside Secure patent pending capSeal tag technology and an Amcor capsule which can detect if a bottle has been opened or not.

The prototype made its debut earlier this year at Mobile World Congress.

Johnnie Walker is not the only brand exploring the capabilities of the connected bottle. Rémy Martin unveiled its ‘tamper-proof’ Club Connect bottle in China this autumn, while Absolut is planning trials to turn its bottle into a media channel via the Internet of Things.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis