Dailymotion reinforces programmatic video advertising partnership with AOL
AOL and Dailymotion have struck up a partnership that will offer advertisers the chance to purchase Dailymotion’s in-stream inventory directly through AOL’s programmatic advertising platform One.
Dailymotion Exchange (DMX), the company’s ad video buying platform, has been integrated into ONE by AOL, allowing AOL partners to access DMX’s premium video inventory across desktop, mobile, tablet and smart TVs.
The move will allow buyers to either bid on the open auction or create private marketplace deals when buying in real time on DMX.
Advertisers will also be provided with granular and accurate targeting capabilities through contextual, socio-demographic and behavioural insights enabled by DMX’s first party data.
Damien Pigasse, chief revenue officer at Dailymotion, said the new phase in the partnership “aims to foster programmatic growth and, above all, fulfill advertisers’ growing need for premium video inventory at scale".
Phil Duffield, senior head of advertising at AOL International, said “expanding the amount of premium inventory available to advertisers working with AOL is always high on our agenda.
Duffield added that the changes were a “key move, not least because the data available via DMX supports highly-targeted campaigns.”