BCMA Branded Content

Branded Content Marketing Association re-launches in US


By Minda Smiley, Reporter

December 14, 2015 | 2 min read

The Branded Content Marketing Association has re-launched in the United States under the new title of BCMA USA.

In 2012, the international trade organization expanded into the US, Mexico and Canada as BCMA North America. It will now be known as BCMA USA moving forward and will operate under a chapter agreement.

J. Walter Thompson New York’s Mike Wiese, who heads up the agency’s branded content and entertainment unit, will serve as president.

Of the new organization, Wiese said: “I am excited to help build the new BCMA USA. I see it as a league of content creators, programmers, publishers and brand marketers. Our mission is for storytellers to become better marketers, and marketers to become better storytellers. The BCMA is positioned to help guide and shape our industry.”

According to the BCMA, the US division will focus on the evolution of brands as producers, publishers and media enterprises with an emphasis on best practices.

Earlier this month, The Drum’s Stephen Lepitak hosted a panel with Wiese along with execs from Piro, Mashable and others entitled ‘Best of Branded Content Marketing.’

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