Ali vs. Ali; Sharapova vs. Sharapova and Carlsen vs. Carlsen - sporting greats face off against themselves in the latest ad for Porsche.
Built around the metaphor that your biggest competitor is you, the ad suggests the only match for a Porsche 911 is a Porsche 911.
Created by Chicago-based Cramer-Krasselt, the 60-second spot is to roll out across TV, online and cinemas in the US and Europe over the coming weeks.
Agency: Cramer-Krasselt, Chicago
Chief Creative Officer: Marshall Ross
Creative Director/Art Director: Rick Standley
Creative Director/Copywriter: Bill Dow
Agency Producer: Robyn Boardman
Group Account Director: Chris Hanley
Senior Account Executive: Cara MacLean