The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Climate Change CMP11 Friends of the Earth

Eco activists use geo-location strategy to spell out 'Climate Justice' in climate change protests

December 12, 2015 | 2 min read

On the final day of the U.N. climate change negotiations in Paris Friends of the Earth activists have used a geo-location strategy to help spell out key messages inlcuding "Climate Justice" to onlookers from the skies.

The strategy was put into place to circumvent regulations imposed by local authorities which were put into place to separate protestors from world leaders debating potential a joined-up approach to managing climate change at the UN climate change.

Friends of the Earth claims that over 2,000 activists from its international federation joined with thousands of local activists by thousands to send a global message for climate justice and peace across the entire city by using geolocation software.

The protestors' cell phones then spelled out the phrases "Climate Justice" and "Peace", which was then picked up by cameras circulating the French capital from above (see image).

he action proving the culmination of a week of imaginary campaign messaging, which also saw protestors mark a red line from the Arc de Triomphe, along Avenue de la Grande Armée toward the business district La Défense, where oil company Total is headquartered.

Source: Mashable

Climate Change CMP11 Friends of the Earth

More from Climate Change

View all

Trending

Industry insights

View all
Add your own content +